DIGITAL STORY-CRAFTING,
ANALOG APPROACH.
Emotionally connect with your audience through a tastefully dialed-in narrative.
HEY, I’M SEAN
I'M A STORY + CREATIVE DIRECTOR FOR PURPOSE-MINDED FOUNDERS.
I’ve spent my 15+ year career digging into the deep, uncomfortable, scary places of life and crafting what I find into hope-filled stories through many forms of creative media.
I launched CIRCA ANALOG to collaborate with founders like you, to explore those similar places in your life, and dial in the most personal and unique story that will connect you with your audience.
The people you care about hate being sold, but love being found.
Your story is a lighthouse, your venture is land, and your people are out there sloshing about hoping to catch sight of your translucent beam. But, you need confidence to tell your story in order to reach those deepest questions of your audience with warm, heartfelt, transformative connection . . . “something like analog.'“
I help dial-in the best aspects of what made you start in the first place so your message is felt in the human part where your people make decisions.
IF you’re looking for someone who blends creativity, skill, and genuine care for your mission, Sean is the one you want in your corner.
Sean produced a video project for me that went on to reach over 3.5 million views, and it’s easy to see why. His ability to capture the true heart of a message and translate it into impactful, high-quality content is unmatched. Sean listens deeply, understands your purpose, and makes sure the authentic core of your brand or business shines front and center. Sean is a creative genius, and he is passionate about generating meaningful work.
Krista DeYoung,
Founder, Girl Above
SEAN has undeniable gifts in recognizing what makes a brand special and crafting its narrative to land with the right audience.
He sees people and brands for who and what they are at their truest cores. He was instrumental in helping us sift through noise to clarify the key components of our brand and made our team feel validated, challenged (in the best way), and celebrated as we partnered through the process
Virginia Shank,
CEO, Modern Mortgage
FOR SEAN, IT’S NEVER JUST ABOUT THE BUSINESS; IT’S ABOUT HONORING THE PEOPLE, THE JOURNEY, AND THE EMOTIONAL THREADS THAT BIND US.
It’s rare to find someone who sees beyond an organization’s mission and can truly discern its heart, soul, and purpose . . . how it touches lives and shapes the human experience. Sean is that person. He brings a unique gift for revealing the humanity within an organization and translating it into a story that connects on a deeper level.
Mike Aden,
Employing Broker, Compass
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DIAL 1: THE LOW TONES
DISCOVER, REFINE, TRANSLATE, STRATEGIZE
TIMELINE: 1-2 weeks
DELIVERABLE: CIRCA ANALOG STORYGUIDE
INVESTMENT: $4500
FIND THE HEARTBEAT OF YOUR VENTURE
This is one of my favorite parts of working with passionate founders - diving into the “deep calling to deep” parts of the venture and unearthing the unique, hidden details that transform the impact.
Over 1 - 2 weeks we will:
Conduct 2 to 3 90 minute (recorded) deep-dive interview driven workshops exploring the origin-story, the hidden motivators (you might not be using yet), and the key emotional drivers behind your venture
Discover and/or refine the story threads + story arc to craft into a high-level map translating that emotion into communication
Define psychographic values and attributes of the people you want to serve, and strategize the best content assets to connect with them
Explore the most functional content-delivery pathways and develop 1-3 original campaign concepts to support your future content
DELIVERABLE:
1. Your “CIRCA ANALOG STORYGUIDE” - a written and visual multi-page document that articulates:
Core emotional touchpoints
Key psychographics
Visual & voice cues
Conceptualized content strategy
& more dependent on what we discover!
2. Your digital files/assets (+ transcriptions) from the recorded workshops copyrighted to you for future unrestricted use
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This is for founders who are STUCK between what they want to say and how they should say it. Typically that’s at the very beginning of launch, but there are also times when the venture needs a refresh - both are welcome.
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Might I be captain obvious here - if you already have your ducks in a row and they follow perfectly, you can skip this dial. BUT, remember, it’s about analog connection not digital junk.
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Depends! If you’re SOLELY interested in DIAL #1, it will be audio only. We can be strategic in our location, however, to mitigate background noise if you’d like to use the audio as voice over in the future.
If you’re doing DIAL #2 OR #3, we can potentially use video to record the workshops for brand/founder content. That will be determined after a discovery call. -
Not at this level of investment - however we will prepare a thoughtful strategy for content that is responsive to your creative capabilities.
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DIAL 2: THE MID RANGE
CREATE AND RELEASE
TIMELINE: 3-4 Weeks (in addition to Phase 1)
INVESTMENT: $15-25K (dependent on production size) -- includes Dial #1
CRAFT A FOUNDER ANTHEM VIDEO
One of the easiest assets to utilize is a founder/brand anthem video. Your story produced in an emotionally gripping, inspiring film that can be full length, cut down into shorter segments, shared in texts, links, home pages, email newsletters, used for fundraising, etc.
Watch “Carry The Weight” from CONNOR’S K9 PAWS
Over 3 - 4 weeks we will:
Concept, film, and edit a 1-3 minute video harnessing the emotional direction we discovered in our “Dial 1” workshops
Determine best platforms for release and devise an adaptive strategy, in-line with our content strategy, that explores best use cases for the film
DELIVERABLE:
1. Your original Brand/Anthem film (+ “CIRCA ANALOG STORYGUIDE”):
1-3 minute full-production video asset with multiple resolution exports for viewing situations (ie: compressed version for YouTube/Web upload + full resolution for playing at an event)
Ad-length cutdowns for trailers, socials, marketing, etc.
10-15 BTS + UGC content edits from production days for social content etc.
20-25 Still images/photos from production days for social content etc.
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Founders who are looking for ways to utilize video in their marketing.
This is not AI driven, this is custom and intentional filmmaking that tells your emotional story in a way to drive connection with your venture.
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Anyone who wants fast and cheap video content that is disposable
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Shorter cuts of the final film that can be used in different applications.
ie: your final video is :90 seconds, we can cut a :30 version that can play on YouTube as an ad before videos.
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“Behind The Scenes” and “User Generated" Content” - content like this is great to invite your audience to experience the excitement of the creative process
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You will get one full length brand anthem. The amount of cutdowns depends on the strategy behind them, however there are a few rules of thumb. Typically a :30 and a :15 will suffice for most applications.
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DIAL 3: THE FULL MIX
CREATIVE INCUBATOR
TIMELINE: 12 - 16 Weeks
INVESTMENT: Starts at $53K
BUILD A VENTURE FROM SCRATCH
You have your business name, a head full of ideas, and a heart full of inspiration . . . but none of the assets that allow you to actually launch: brand/identity, website, content, strategy, etc. Together with my industry collaborators, we will partner with you and build from the foundation up.
Over 12 - 16 weeks we will:
Develop the entire identity of the venture with you: branding, ethos, voice, copy, website, photography, video, graphic design, & more
Build a comprehensive launch plan from a strategy-forward perspective
Creatively direct
DELIVERABLE:
1. Your branding and visual identity system
CIRCA ANALOG STORYGUIDE
Logos + graphics
Brand guidelines incl. color palette, design systems, do’s and dont’s, tone and voice, & more
2. Web design + development
Website creation
UX exploration and development
3. Foundational video + photo assets
Founder video
Video + photo commercial campaigns
4. Launch campaign and roadmap
Strategy-forward concepts
Creative direction roadmap
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A founder who is at the very beginning of the journey, and one who is ready to invest in the future of their venture.
This isn’t cheap because it’s crafted and intentional, and the expectation is everyone showing up ready to get dirty in the mix.
We will not throw some words into an LLM and pop out “content.” We will discover, together, what is unique about your venture and create accordingly.
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Any founder who believes their brand or venture is easily reproducible with a string of queries in a chatbox.
Anyone who is not ready to commit to the investment from a financial perspective.
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I have many that I will discern and connect with depending on the final agreed upon budget.
We will use the best resources to meet budget constraints across the board.
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This incubator is designed to set you up with a solid foundational plan, but of course there are shifts, changes, and opportunities that come up.
I am available as a fractional Creative Director post-project for an additional fee we can agree upon.
HAVE A DIFFERENT NEED OR IDEA IN MIND?
Of course nobody fits into a box, these packages are designed to capture the lowest hanging fruit. If you have a need that falls between the cracks you think we could collaborate on, I would love to start a conversation!
